Instagram and Facebook to automatically opt-out of tracking settings with iOS 14.5, reveals leaked memo
India Today
The memo notes that for users running iOS 14.5, both the Facebook and Instagram apps will automatically opt-out of tracking settings. It was sent to some advertisers on Wednesday explaining how App Tracking Transparency (ATT) will affect advertisements on Facebook and Instagram.
Facebook has been vocal about its dissatisfaction with Apple's privacy updates that started widely rolling out with iOS 14.5 for iPhone 6s and later models earlier this week. Soon after the announcement of the privacy changes, which requires companies to take consent from users for tracking them last year, Facebook released a blog post informing developers and advertisers how it would impact them and small business owners. After the wide rollout of iOS 14.5 Facebook has again informed its advertisers how the privacy update would impact them. The memo notes that for users running iOS 14.5, both the Facebook and Instagram apps will automatically opt-out of tracking settings. Facebook’s revenue primarily depends on ads and advertisers could lose people as users will have the option to opt-out of being tracked. The memo was sent to some advertisers on Wednesday explaining how App Tracking Transparency (ATT) will affect advertisements on Facebook and Instagram, according to an online report. The company says it expects ad campaign results will fluctuate gradually as users update their devices to iOS 14.5 in the coming weeks.
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