‘I believe in being an entrepreneur of the self,’ says Ranveer Allahbadia
The Hindu
Content creator Ranveer Allahbadia gets candid about social media faux pas, and his plans to feature more South Indian cinema figures like SS Rajamouli in his podcast The Ranveer Show
Although many people know Ranveer Allahbadia aka BeerBiceps from his YouTube channel which has more than 2.55 million subscribers, the 28-year-old from Mumbai states ‘voice is the future’ in content creation, which explains the success of his podcast The Ranveer Show which is now available on Spotify. “The goal with YouTube-ing was always to start a podcast; in 2015, we thought India wasn’t ready for podcasts,” he recalls, during a video interview with The Hindu. “As content creators, we do get a lot of feedback via social media, so we pushed the podcast to 2019 when India was at that ‘sweet spot’ and wanted richer, deeper content. For example, during the lockdowns, people wanted more comedy and more mental health — as long as creators study their audiences. Now, people are into self-improvement activities such as lifting weights and doing yoga. They want something to play in the background because we are a content-soaked generation, and we cannot always consume video.”More Related News