Facebook, Twitter and YouTube lost nearly $10 billion in revenue after Apple introduced privacy change

Facebook lost the most money in absolute terms when compared to social platforms because of its size.

Apple’s App Tracking Transparency Policy, which requires users to give consent to apps to track their online activities, cost social media apps including Snapchat, Facebook, Twitter, and YouTube nearly $10 billion in revenue, according to an online report. Facebook lost the most money in absolute terms when compared to social platforms because of its size. Snapchat fared the worst as a percentage of its business because advertising is tied to a smartphone, the report noted.