Exclusive: iQOO open to exploring entry-level phone market, confirms working on gaming accessories
India Today
In an exclusive conversation with India Today Tech, iQOO CMO Gagan Arora talked about the company's plans to support India's esports community and whether there will be a sub-Rs 10,000 iQOO phone in the future.
Smartphone brand iQOO said it is open to exploring the entry-level smartphone market in India. In an exclusive conversation with India Today Tech, Gagan Arora, chief marketing officer of iQOO India, confirmed the possibility of a phone that costs as low as Rs 10,000. He also confirmed that the company is considering launching accessories for its gaming phones in India.
"If we think that we can redefine the experience in [that] category, we will definitely enter," said Arora, hinting at a possibility that may bring iQOO to the entry-level or the budget smartphone segment. But that may take some time as iQOO's current focus is on serving the gamer community. "We are a small brand. We have to ensure that we do not lose the focus on the customers we are targeting."
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