Dolce & Gabbana pledges to go fur-free to build a sustainable future

Dolce & Gabbana has announced to go fur-free in order to build a sustainable future.

Italian luxury group Dolce & Gabbana will stop using fur in all its collections from this year, the fashion brand said earlier this week in a joint statement with animal rights association Humane Society International.

"The entire fashion system has a significant social responsibility role that must be promoted and encouraged," said the group's communication and marketing officer, Fedele Usai.

The label will switch to eco-fur garments and accessories while continuing to collaborate with master furriers to preserve jobs and know-how.

“A conscious choice towards a more sustainable, fur-free future. Dolce&Gabbana, supported by the Humane Society of the United States and Humane Society International, has chosen to discontinue the use of animal fur in all its collections starting 2022. With the aim of preserving the craft and skills of the master furriers, #DolceGabbana will continue to collaborate with these artisans in the creation of eco-fur garments and accessories,” the brand said in an Instagram post.

In a push to appeal to younger customers, increasingly sensitive to ethical and environmental issues, many brands have already committed to banning animal fur, including Armani, Kering, Prada, Valentino, Versace, Moncler and luxury e-commerce platform Yoox Net-a-Porter.

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