Apple updates payment policy, will allow developers to contact customers directly for App Store payments

As per the new rules, developers will now be able to contact consumers directly about alternative payment methods, bypassing Apple’s commission of 15 or 30 per cent.

Apple on Friday released its new App Store payment policy which will allow developers to contact users directly about payments. As per the new rules, developers will now be able to contact consumers directly about alternative payment methods, bypassing Apple’s commission of 15 or 30 per cent. Apple noted that developers will be able to ask users for basic information, such as names and e-mail addresses, as long as the request remains optional. Previously, Apple did not allow app makers to direct users through email to their websites to pay for digital products.