Amazon adds featured articles section on its mobile app, available to some Kindle users

The American e-commerce giant has rolled out a new Featured Articles section on its website and app in a bid to retain customers for longer on its shopping platform.

US e-commerce giant Amazon has introduced a new idea to try and keep users in India glued to its app a bit longer. The latest addition is Featured Articles that users will get to read and will range in topics from politics, governance, and business to entertainment, health & fitness, sports, books, and food to almost everything in between. These articles are going to be news articles, commentary, and analysis pieces that will be picked up from local reputable media houses and magazines. The articles will be available both on the Amazon app as well as the website. The section is under the Kindle Store part of the app. The initiative, routed through a soft launch, is aimed at persuading users to stay longer on its shopping platforms, according to a TechCrunch report.