A disappointing Akshaya Tritiya for jewellers
The Hindu
Amid pandemic situation and partial lockdown, business remains dull
Akshaya Tritiya, considered an auspicious day, witnessed subdued activity on Friday as the COVID-19 pandemic has dampened the spirits of people for the second consecutive year. Gold merchants said with Akshaya Tritiya falling in the lockdown/curfew period for two successive years, the gold and jewellery trade suffered a big setback. Consumer demand, as compared to previous years, nosedived. Stores were either closed or operated only for a few hours due to the restrictions in place. “The sales were weak due to the challenging environment in 2020. The same thing repeated this year too as there is a State-wide curfew. The physical demand for gold remains muted,” said Krishna, a jewellery shop owner.More Related News

The draft policy for “Responsible Digital Use Among Students”, released on Monday by the Department of Health and Family Welfare, has recommended that parents set structured routines with clear screen-time rules and prioritise privacy, safety, and open conversation with children on digital well-being.












