WhatsApp launches test of in-app business directory
The Hindu
The messaging service has increasingly courted business users, with a specialised app for small firms and an API, or type of software interface, for larger businesses to connect their systems, which generates revenue.
Facebook's messaging service WhatsApp on Wednesday launched a new feature to make it possible to search for businesses within its app for the first time, the company told Reuters.
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The test in São Paulo, Brazil, which allows WhatsApp users to find shops and services through a directory in the app, is the latest feature in Facebook's drive to bolster e-commerce on its services.
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