Twitter Fleets to retire months after launch, company calls it a failure

Twitter launched Fleets as an ephemeral tweeting feature that allowed a mix of text, images, and GIFs.

Twitter Fleets, the ephemeral tweet feature that sits atop your timeline, is retiring too soon. Twitter on Wednesday announced that Fleets is, well, fleeting because no one is using it the way the company intended it to. That means that people are not properly utilising Fleets or are unclear about the feature or just do not want to use Fleets. Twitter said Fleets will go away on August 3 and in its place, you will see Spaces, the Clubhouse-like audio sessions, like you do now. In what is a rare event, Twitter, a tech giant, is admitting that Fleets was a mistake and that it has lived its course. Not only did the company say that, but it also accepted that it could not make new users come to Twitter because of Fleets. In a nutshell, Fleets are these small bubbles that are found on the top of your Twitter timeline. Initially, people were curious to post Fleets, but the fad did not last long.