Tinder, Hinge and other dating apps encourage 'compulsive' use, lawsuit claims
The Hindu
Tinder, Hinge and other Match dating apps are filled with addictive features that encourage “compulsive” use, the proposed class-action lawsuit claims.
Stuck in a dating app loop with no date in sight? A lawsuit filed Wednesday against Match Group claims that is by design.
Tinder, Hinge and other Match dating apps are filled with addictive features that encourage “compulsive” use, the proposed class-action lawsuit claims.
The lawsuit filed in federal court in the Northern District of California on Wednesday — Valentine's Day — says Match intentionally designs its dating platforms with game-like features that “lock users into a perpetual pay-to-play loop” prioritising profit over promises to help users find relationships.
This, the suit claims, turns users into “addicts” who purchase ever-more-expensive subscriptions to access special features that promise romance and matches.
(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)
“Match’s business model depends on generating returns through the monopolization of users’ attention, and Match has guaranteed its market success by fomenting dating app addiction that drives expensive subscriptions and perpetual use,” the lawsuit says. It was filed by six dating app users and seeks class action status.
Representatives for Dallas-based Match did not immediately respond to a message seeking comment.













