The Folly at Amethyst, Chennai: Where fashion turns into art

The Folly at Amethyst Chennai is where fashion meets art in an interactive showcase of creativity and design. Now, a Pero show is its latest project.

The Folly at Amethyst Chennai has a particularly distinct quality.

Every time a designer’s show takes place at the venue, pop, comes a mannequin draped in resplendent garb, welcoming visitors to walk into an experience. Much like the deceptive scales of a chameleon, the busy event space transforms, reflecting the colours of ateliers who bring their wares to the city from far away lands.

This week between April 7 and 9, The Folly brims with bright hula hoops, painted mirrors, creaky old fans, a crew of crayons, hand-drawn stickers, and several other knick-knacks, complementing Aneeth Arora’s newest collection at Péro titled Doodles. Much like the collection, The Folly transforms into a canvas, resembling the drawing notebook of a young child, while holding onto finite structure, both in terms of clothing and presentation.

At Amethyst Chennai | Photo Credit: Special Arrangement

Think rani pink, bursts of neon, tomato red, electric blue, and primary green, in the forms of flowers, leaves, lines, stars, and butterflies.

Amethyst’s creative director, Adithi Dinakaran, says that one of the most interesting parts of her job involve pulling bits and pieces from the founder Kiran Rao’s expansive warehouse to match their inventory to each brand’s requirement. This time, they have repainted cycles and fans, doodled on gada cloth to make playful lampshades, and brought blue storage cartons from their cafe, to ensure that the space is as bright as the collection.