Snapchat reaches 100mn monthly users, credits growth to localising app experience

Snap Inc on Wednesday announced that Snapchat has reached 100 million monthly users in India and credited this growth to localising the app experience. The announcement was made during the second edition of “Snap in India”.

Snap Inc on Wednesday announced that Snapchat has reached 100 million monthly users in India and credited this growth to localising the app experience. The announcement was made during the second edition of “Snap in India”. The company claims that it has increased offerings of local content through partnerships with leading channels. Snapchat's 'Discover' content section has 70 local Indian channels across news, fitness, fashion, entertainment and comedy, publishing premium content on Snap in 2021, more than 200 per cent over Q2 of 2020.

"We don't really look at ourselves as a social media platform. We are very focused on the camera and Augmented Reality. We have invested a lot of time in localising the language experience and drive the growth. Reaching 100 million monthly Snapchatters is a significant moment for us. We improved the Snapchat product experience, for example, rebuilding and optimising our Android version of Snapchat over the past few years to make it more performant across devices," Nana Murugesan-Managing Director International Markets.