Sew On Wheelz offers doorstep tailoring services in Thiruvananthapuram

Sew on Wheelz offers doorstep tailoring services in Thiruvananthapuram, catering to residential apartments and individual orders

Want to alter your dress or get a new one stitched? What if all you need to do is make a phone call and the tailor arrives at your doorstep with the sewing machine?

Thiruvananthapuram-based couple Anish Unnikrishnan and Gayathri Krishna have made this possible with their venture, Sew On Wheelz. The unit, a tempo traveller, moves around with a tailor, a sewing machine and a designer.

“We have been running a stitching unit for 10 years now [near Carmel Girls Higher Secondary School, Vazhuthacaud], that focusses on bridal and custom-made garments . When customers came in for alteration we usually have to turn them down. That’s when we decided to start this service specifically for alteration work,” says Anish.

Gayathri, a fashion designer, adds, “Tailors are reluctant to take up alteration work because it is time consuming. Customers tend to wonder what is the big deal about the task whereas it is cumbersome.”

Now, following customers’ demand, they have started taking stitching orders as well via the unit. “Our designer will take the measurements. We also keep unstitched material in the tempo in case any one wants to buy from our collection,” Gayathri adds.

The altered or stitched items are returned within two weeks.

The month-old venture has been able to build a strong customer base, especially in residential apartments. “We wanted to concentrate on that community of customers because several families live under the same roof. We got in touch with office-bearers of the residents’ associations of these gated communities to pass on the message to the residents,” says Anish.