One-liners, hashtags and campaign managers dominate poll scene in Andhra Pradesh

Every party has come out with different slogans and punchlines to catch the imagination of people and most of them have employed some professional agency as media and campaign managers

In 2019, the YSRCP, led by Y.S. Jagan Mohan Reddy, stormed into the Andhra Pradesh Assembly by securing 151 of the 175 seats, decimating his nearest political rival and former Chief Minister N. Chandrababu Naidu of the TDP, who could garner only 23 seats.

Mr. Jagan Mohan Reddy caught the electorate’s imagination during the 2019 elections with the slogan ‘Raavali Jagan; Kaavali Jagan’ (We will bring Jagan; we need Jagan).

Such one-liners are back again and are sweeping the State as the campaign for the 2024 elections picks pace.

While Jagan is back with his power-punched one-liners such as ‘Memantha Siddham’ (All of us are ready) and ‘Why not 175?’, which attacks Naidu by indicating that YSRCP will win all the 175 seats in the Assembly this time, Naidu is heard saying ‘Why not Pulivendula?’ (indicating that the TDP will bag the Pulivendula seat, the home turf of Jagan) and ‘Babu surety — Bhavishyathu ku guarantee’ (Chandrababu Naidu is the surety for your guaranteed future) countering Mr. Jagan by saying that he will take Mr. Jagan head-on on his home turf and constituency Pulivendula, and trying to win the faith of the electorate by saying that ‘if he comes – a good future is guaranteed’.

Creative graffiti, slogans, short poems and songs have been the heart and soul of the biggest democratic festival of India – the elections.

Every party has its own agenda and they come out with different slogans and punchlines to catch the imagination of the people.

In 2004, Atal Bihari Vajpayee-led BJP had come out with the slogan ‘India shinning’ and now Narendra Modi-led BJP has been harping upon ‘Abki baar 400 paar’.