Millions of views and millions of bucks: The profitable pull of game-streaming in India
The Hindu
Livestreaming video games continues its meteoric rise across India, so much so that people are ready to give up their careers to do it full-time — be it a doctor who needs to pay for his medical degree or a financier earning a year’s worth of salary in one month
Total Gaming’s YouTube channel puts a 33-second countdown for Garena Free Fire (a battle royale multiplayer shooter game) live session. On the live chatbox, more than a hundred messages cascade within this half a minute. Channel owner Ajay (known as Ajjubhai in the gaming world), welcomes his fast-increasing audience, reads out the sponsor’s name and gets down to business. In the four-hour-25-minute livestream, he makes silly jokes, replies to a few messages, gives shout-outs for Super Chat (a feature wherein viewers pay to highlight their message in the chatbox) and sings, as his characters roam, shoot, jump and dive. The stream, within two days, gets two million views on YouTube. (Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click to subscribe for free.)More Related News