Millions for two letters? You won't believe what the CEO of Crypto.com just paid for AI.com
India Today
Crypto.com CEO Kris Marszalek has spent around $70 million to snap up the AI.com domain, making it the most expensive publicly disclosed domain name sale so far. The two-letter address is set to become the home of the company's upcoming consumer-focused AI platform.
How costly can a domain name be? For the chief executive of Crypto.com, it turned out to be as expensive as a private jet. Kris Marszalek, co-founder and CEO of the crypto platform, has acquired AI.com for about $70 million, making it the largest publicly disclosed domain name sale to date.
According to a report by the Financial Times, the deal was completed entirely in cryptocurrency rather than cash. While the seller has not been identified, domain broker Larry Fischer of GetYourDomain.com confirmed the valuation, placing the transaction among the most expensive domain purchases ever recorded.
Marszalek has publicly acknowledged the acquisition and confirmed that AI.com will soon be used to launch a new artificial intelligence product. The first public reveal of the platform is expected to coincide with a commercial airing during the upcoming Super Bowl. “I purchased ai.com in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited about our first launch this Sunday during the Super Bowl,” wrote Marszalek on X.
While the acquisition may appear extravagant, Marszalek says it is already attracting serious interest. He revealed that he has received multiple offers to sell AI.com at a significant premium since buying it earlier this year. However, the company has no plans to resell it. Marszelek stresses that given the relevance of the domain he intends to retain it as a long-term bet on the future of artificial intelligence.
Notably, as more AI products launch with similar features and capabilities, short and easily recognisable web addresses are becoming increasingly scarce. With the domain, like AI.com, the company is reportedly aiming to get instant visibility and reduce reliance on longer, less intuitive brand names.
So what exactly is AI.com? According to Marszalek, the project will centre on a personal AI agent designed for everyday users rather than technical specialists. An AI agent, powered by a large language model, can act on a user’s behalf to complete tasks,not just answer questions, but can also make decisions, using apps or tools, and carry out multi-step actions with minimal human input.
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