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Meta, formerly Facebook, will remove sensitive ad-targeting options starting January 2022

Meta, formerly Facebook, will remove sensitive ad-targeting options starting January 2022

India Today
Wednesday, November 10, 2021 02:43:45 PM UTC

Meta listed a number of targeted categories that would no longer be permitted on its platforms, including "Lung cancer awareness," "World Diabetes Day," "LGBT culture," "Jewish festivals," and political and social convictions.

Meta, formerly Facebook, on Tuesday said that it will be removing sensitive ad-targeting options, such as advertisements based on interactions with information about ethnicity, health, religious practises, political convictions, or sexual orientation. In recent years, the recently rebranded Meta which earns the majority of its revenue from digital advertising has come under fire for its ad-targeting capabilities and regulations. The change would take place starting January 19, 2022.

In a blog post, Meta listed a number of targeted categories that would no longer be permitted on its platforms, including "Lung cancer awareness," "World Diabetes Day," "LGBT culture," "Jewish festivals," and political and social convictions.

Read full story on India Today
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