Mann ki Baat: PM Modi refers to export market beckoning Nanjangud Rasabale, Mysuru betel leaves and Indi lime
The Hindu
The Nanjangud Rasabale (bananas) and Mysuru betel leaves, which have long been enjoying a good demand in the domestic market, have now entered the Maldives market.
The Nanjangud Rasabale (bananas) and Mysuru betel leaves, which have long been enjoying a good demand in the domestic market, have now entered the Maldives market.
About 500 kgs of Nanjangud Rasabale and 250 kgs of Mysuru betel leaves, known locally as Chigurele or Veelyadele, were part of the first-ever air-shipment of Karnataka’s Geographical Indication (GI)-tagged produce flagged off to Maldives, along with 500 kgs Indi Lemons, cultivated primarily in Vijayapura district, last month.
Prime Minister Narendra Modi referred to the export of the three GI products from Karnataka during his ‘Mann Ki Baat’ on Sunday, and said these products are known for their taste and quality. He added that agricultural products were now reaching foreign countries more easily by air.
Speaking to The Hindu after Mr. Modi’s reference to the export of Nanjangud Rasabale, Mysuru betel leaves and Indi lime, Deputy Director of Horticulture, Mysuru, Manjunath said the export last month of the GI-tagged bananas, betel leaves and lemons on a ‘trial basis’ was a significant milestone.
He said the consignment had been well received by buyers in Maldives, effectively opening up an export channel. “We are optimistic and looking forward to sustained exports,” he added.
The consignment was facilitated by the Agricultural and Processed Food Products Export Development Authority (APEDA) in coordination with the Karnataka Department of Horticulture and the Indian Council for Agricultural Research (ICAR). The produce was sourced directly from farmers in Mysuru and Vijayapura districts, while the shipment was handled by Silken Global Imports and Exports, Mysuru.
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