Klook’s Spring Readiness Index shows how Asia’s travelers are preparing for spring travel across Japan, South Korea, and Mainland China
The Hindu
Klook’s Spring Readiness Index shows how Asia’s travelers are preparing for spring travel across Japan, South Korea, and Mainland China
SINGAPORE, March 3, 2026 /PRNewswire/ -- Klook, a leading pan-regional experiences platform in Asia Pacific, unveils its Spring Readiness Index. This index serves as a seasonal pulse-check, an extension to Klook’s broader Travel Pulse[1] annual research that offers a real-time view of how travelers are preparing for the upcoming peak travel period.
Based on insights drawn from 900 travelers across nine Asia markets — Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, Hong Kong, Taiwan, and India — Japan (78%) continues to hold the crown as the top spring travel destination, followed by South Korea (52%) and Mainland China (42%).
The primary reason travelers choose to visit these destinations during the March–April window is clear: to experience seasonal attractions.
Q: Which best describes why you chose March-April for this trip?
This aligns with Klook’s Travel Pulse 2026 findings, which show that “time-limited natural sights or spectacles”, including flower blooms, rank among the top experiences travelers are most likely to pursue in 2026.
Another key insight from the Spring Readiness Index — echoing Klook’s Travel Pulse trends — is the growing shift toward discovery-driven travel, with travelers looking to maximize the value of every journey.
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Klook’s Spring Readiness Index shows how Asia’s travelers are preparing for spring travel across Japan, South Korea, and Mainland China
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