Instagram users, get ready to see more ads in your feed
India Today
Meta is planning to stuff more ads in between feeds, reels and explore sections across Facebook and Instagram. This comes as another big step from Meta to increase ad revenue.
Seems like Facebook parent Meta is tapping into all the possible ways to shore up the dropping revenue of the company. Earlier, it was reported that the tech giant has paused all the new hirings and even initiated some internal re-structuring of teams to control its expenditure. Now Meta is planning to bring more advertisers across platforms in a bid to boost its ad revenue. So, Facebook and Instagram users will soon see more ads on Facebook and Instagram.
In a recent blog post by Meta, the company announced that it is testing new ways to offer advertising space across its platforms globally. Meta is adding two new ad slots on Instagram. Along with that Meta will even load Facebook with more ads running on Explore, Home Page and in Profile Feeds.
Meta will launch an initial test to add four-to-10-second skippable videos that will play after a Reel ends. Since Reels play on a loop, the reel will start again once the ad finishes. For the start, the new "post-loop" advertisements will be specific to Facebook reels. But if proven successful, Meta will begin the same thing on Instagram too.
Meta has also started testing horizontal ads that will run at the bottom of Facebook Reels. The ads will include two to 10 scrollable images. For Instagram, Meta is also increasing the number of ads in the Explore tab. This will show the sponsored posts inside the mosaic of images.
In addition, the tech giant is testing showing ads in profile feeds "the same personalised ad experience they enjoy in their main Instagram feed" with these specific profile page ads. In simple words, when users scroll down to someone's profile feed they will see ads in between the posts similar to the home page feed.
This means that soon users will get to see more of the advertisement in between reels, posts and even the feed. This might be a risky take for Meta as users will get overwhelmed by ads. But seeing more marketers pulling back on their ad spending across the Meta platforms, offering more space for ads will boost the revenue. Also, Meta is initially testing these changes keeping in mind the customer standpoints.
