Google updates Play Store policy to address issues with intrusive ads, VPNs and more
The Hindu
The company will no longer allow full screen interstitial ads of all formats like video, GIF, static that show unexpectedly, when the user has chosen to do something else.
Google updated its Play Store policies that aim to address issues with intrusive ads, VPNs, misinformation, impersonation of brands and child abuse among others.
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The company will no longer allow full screen interstitial ads of all formats like video, GIF, static that show unexpectedly, when the user has chosen to do something else.
Full screen ads that are not closeable after 15 seconds will also not be allowed.
Developers must ensure that apps clearly disclose how a user can manage or cancel their subscription and must include an easy-to-use, online method to cancel the subscription.
They must also notify users of any changes to their subscription, cancellation and refund policies and ensure that they comply with applicable law.
Google will apply these policies from September 30.