Gmail will start rolling out brand logos with emails to prevent hackers

Google will use Brand Indicators for Message Identification (BIMI) that involves adding logos to emails that aim to show the emails are authentic and not spam.

Gmail will soon start showing authenticated brand logos for companies that opt for it. The service will start rolling out in the coming weeks, Google noted. It uses Brand Indicators for Message Identification (BIMI) that involves adding logos to emails that aim to show that emails are authentic and not spam. The new feature will show an organisation’s logo in the user’s inbox in the avatar slot when they send an email. Google notes that it uses a technology called Domain-based Message Authentication, Reporting and Conformance (DMARC), which helps reduce spoofed and phishing emails.