Global coffee world descends on Bengaluru at WCC

Bengaluru hosts 5th World Coffee Conference, a global event to cultivate knowledge, promote collaboration & facilitate networking among coffee professionals. Coffee Board of India, Tata Consumer Products, Nestle India, International Coffee Organisation, and stakeholders from 80 countries attend. Dome-shaped coffee museum showcases coffee plantations in Western Ghats & journey of a coffee bean from origin to cup. #Bengaluru #WCC #Coffee #India #Asia #GlobalCoffee #CoffeeBoard #TataConsumerProducts #NestleIndia #InternationalCoffeeOrganisation #WesternGhats #CoffeeBean #CoffeeCup

Bengaluru, India, and the whole of Asia reached the pinnacle of the global coffee world as the Coffee Board of India announced the opening of the 5th World Coffee Conference (WCC) here in the city on Monday.

Addressing a large global coffee audience gathered at Palace Grounds, K.G. Jagadeesha, CEO and Secretary, Coffee Board of India, said, “Today marks a historic day in the annals of Indian coffee. We are getting a unique distinction and recognition by having been selected to be the host of the event. Today also marks the commencement of an extraordinary journey of the expansive landscape of Asia.’‘

According to Mr. Jagadeesha, the primary objective of the conference is to cultivate knowledge, promote collaboration, and facilitate networking among coffee professionals on a global scale.

“We are honoured to extend our warm welcome to revered leaders and visionary figures from every corner of the coffee world. Together, we embark on a path of profound transformation and unparalleled growth, bound by our shared passion for coffee and a steadfast commitment to progress,’‘ he added.

Sunil D’Souza, CEO & MD, Tata Consumer Products said, it was exciting to see the whole world descend on Bengaluru to explore the magical powers of the wonderous world of coffee. The journey so far has been a continuous exploration of mastering the art of cultivation and by ensuring the protection of biodiversity, he said.

“However, the coffee industry isn’t only about sunshine and espresso shots. The contemporary coffee industry is at the crossroads now. In an era when the entire realm of coffee is changing unprecedentedly. Consumer preferences are rapidly changing and technological advancements are actually making coffee farming like science fiction,’‘ observed Mr. Sunil D’Souza.

Some plantations were known for ensuring the richness of biodiversity. Each and every player in the industry has to play a responsible role to ensure that the coffee remained a source of delight forever across the globe, he cautioned.