Gautam Gambhir moves Delhi HC against deepfakes, AI face-swapping misuse

Gautam Gambhir has moved the Delhi High Court against AI deepfakes and impersonation. The India head coach has sought legal protection over the misuse of his identity online.

India head coach Gautam Gambhir has approached the Delhi High Court against the misuse of his identity through AI-generated deepfakes and impersonation. The move comes after a surge in fake videos and unauthorised content using his name, face and voice online.

The civil suit, filed before the Delhi High Court, seeks protection of his personality rights along with damages of Rs 2.5 crore and immediate takedown of such content. The case highlights a coordinated rise in AI-based face-swapping, voice cloning and commercial misuse of his identity across platforms.

“My identity — my name, my face, my voice — has been weaponised by anonymous accounts to spread misinformation and generate revenue at my expense,” Gambhir said.

“This is not a matter of personal hurt; it is a matter of law, dignity, and the protection every public figure deserves in the age of artificial intelligence,” he added.

Gambhir, who recently guided India to the T20 World Cup 2026 title, making them the first team to defend the trophy, has been at the centre of several such misleading clips. His tenure has also seen India win the Champions Trophy 2025 and the Asia Cup 2025, marking a successful run as head coach.

Despite these achievements, Gambhir has often faced trolling and mimicry online, which has now escalated into the use of AI tools to create realistic but fake videos.