Fifth outlet of Kerala Chicken to be opened soon
The Hindu
Under Kudumbashree project, 8,000 chickens sold a week
With a capacity of 8,000 chicken a week, the Kudumbashree’s Kerala Chicken project is making steady progress in the district. Its fifth outlet in the district will be inaugurated in Kollayil panchayat soon. Since its launch a few years ago with the objective of bringing quality chicken to consumers, the Kerala Chicken project has undergone quite a few changes. Introduced in association with the Animal Husbandry Department, it involved providing day-old chicks from Kepco (Kerala State Poultry Development Corporation) and the agency buying the poultry back at a fair price when the birds are nearly 45 days old. Kudumbashree then launched Kudumbashree Broiler Farmer Producer Company Ltd. to link all stages of the project, from production to sales. Steps were taken to make available broiler chicken under the brand name Kerala Chicken through branded marketing outlets.
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