Designer Sabyasachi withdraws mangalsutra ad after MP minister's '24-hour ultimatum'

Fashion designer Sabyasachi Mukherjee's label withdrew the promotional campaign for its mangalsutra collection on Sunday after Madhya Pradesh minister Narottam Mishra issued a "24-hour ultimatum" and threatened to send the "police force".

Fashion designer Sabyasachi Mukherjee's label withdrew the promotional campaign for its mangalsutra collection on Sunday after Madhya Pradesh home minister Narottam Mishra issued a "24-hour ultimatum" and threatened to send the "police force".

"In the context of making heritage and culture a dynamic conversation, the Mangalsutra campaign aimed to talk about inclusivity and empowerment. The campaign was intended as a celebration and we are deeply saddened that it has instead offended a section of our society. So we at Sabyasachi have decided to withdraw the campaign," the designer's company wrote in an Instagram story.