Anushka Sharma's Clean Slate Filmz partners with Netflix, Amazon in Rs 400 crore deal
India Today
Netflix and Amazon are partnering with Anushka Sharma’s production house, Clean Slate Filmz, to release films and web series worth Rs 400 crore. The production house will push out eight films and web series in the next 18 months.
OTT giants, including Amazon and Netflix, are partnering with Anushka Sharma’s production house, Clean Slate Filmz, to release films and web series worth about Rs 400 crore. The partnership is the result of the current battle for content in one of the world's largest entertainment markets.
Anushka’s Clean Slate Filmz, which is an Indian production house, will release eight films and web series on streaming sites, Netflix and Amazon. Not only this, but the production house has also targeted some others platforms for the tie-up and has planned to push out content in the next 18 months, the studio's 37-year-old co-founder, Karnesh Ssharma, told Bloomberg. Karnesh Ssharma, who is Anushka Sharma’s brother, declined to provide a full list of the platforms before they were officially announced.
As per the reports, a Netflix spokesperson confirmed the OTT platform will be releasing three upcoming productions with Anushka’s Clean Slate Filmz. However, Amazon didn't comment.
The pandemic due to the novel coronavirus shut down cinemas and film shoots across the country. However, the release roster is the latest sign that film production is recovering after being crippled by the financial and logistical disruption unleashed by the Covid-19 pandemic.
On the other hand, the pandemic forced people to consume more entertainment online. As per the reports, this exposed India's almost 1.4 billion population to varied geographies and niche genres on an unprecedented scale.
The increase in numbers has started a race to grab the best content among streaming giants. They are looking to benefit from smaller but edgier studios like Anushka’s Clean Slate Filmz.
As the competition between OTT giants is rising, so will the budget. Karnesh Ssharma believes that this will also give more room to experiment. For the future, Clean Slate Filmz is gearing up to release Anushka Sharma’s upcoming film Chakda 'Xpress, the thriller series, Mai, and the drama film, Qala.ALSO READ| Why Anushka Sharma's 'kintu chinta korona' in Chakda Xpress is cause for much chintaALSO READ| Twitter loves Anushka Sharma's Chakda Xpress teaser, says you’re worth the wait
