Amazon India rolls out live-stream shopping to drive festive season sales
The Hindu
Live-stream shopping events are hugely popular in China, with those on platforms like Taobao and Douyin driving millions of dollars in sales
Amazon.com Inc on Friday rolled out a live-streaming video feature for promoting products on its shopping platform in India, employing a format already popular in China to drive sales in Asia’s third largest economy.
The company has tied up with social media influencers to host live-streams during which they can interact with customers and also offer limited period deals.
(For insights on emerging themes at the intersection of technology, business and policy, subscribe to our tech newsletter Today’s Cache.)
Live-stream shopping events are hugely popular in China, with those on Alibaba Group Holding's Taobao and Bytedance's Douyin driving millions of dollars in sales.
YouTube in July also expanded live-stream shopping by permitting eligible creators to link their Shopify Inc profiles, allowing viewers to complete purchases without leaving the video platform.
"With Amazon Live launch, we want to make the shopping experience exciting and meaningful for our customers," said Kishore Thota, director, customer experience and marketing, Amazon India.
BJP's Vijayendra accuses Congress of using money to influence Bagalkot bypolls, urging voters to reject their tactics.
First randomization of electronic voting machines completed in Tirunelveli and Tenkasi districts for upcoming Assembly elections.
RPF seizes 10.12 kg of unclaimed cannabis worth ₹5.06 lakh from a train in Mangaluru.
Kolar's groundwater levels rise to 50-100 ft due to the K.C. Valley project, ensuring clean water and improved health outcomes.
Three smugglers arrested in Sangareddy with 574 kg of ganja valued at ₹2.87 crore during a police operation.
Mysuru MP urges a 'flex-free Mysuru' by discouraging birthday banners, promoting responsible celebrations to preserve the city's heritage.
Farmers of Kalakudi demand payment for paddy bags procured at DPC
BJP's seal on a 2019 Election Commission letter ignites controversy in Kerala, prompting claims of careless handling by CPI(M).
Transgenders go on rally condemning Transgenders Amendment Bill 2026
Supreme Court dismisses plea challenging Sonam Wangchuk's detention, noting the Centre revoked it on March 14, 2026.
Private medical shops in Telangana government hospitals face eviction due to expired leases and ongoing legal challenges, says Health Minister.
A.P. BIE Secretary reviews answer script evaluation, emphasizing transparency and accuracy to ensure error-free marking and timely results.
Join the walkathon in Puducherry to promote oral hygiene awareness and celebrate World Oral Health Day with community participants.