A filmmaker-farmer duo script a story of transformation with natural farming

Narayanappa, a farmer from Anantapur, Andhra Pradesh, has become a beacon of hope for sustainable agriculture in India. His journey, documented by Vishy, earned them global recognition at the Karmaveer Chakra Award. The 'Any Time Money' (ATM) model developed by Rythu Sadhikara Samstha (RySS) has demonstrated the potential to revolutionise the agricultural landscape of India. Vishy's video, created with an iPhone Max, highlighted the challenges faced by smallholder farmers and showcased the transformative potential of natural farming.

In the heartlands of Anantapur, Andhra Pradesh, Narayanappa, a farmer has not only transformed his own livelihood but has also become a beacon of hope for sustainable agriculture across India. His journey, brought to light by the Hyderabad-based filmmaker and communication professional Vishy, recently earned them global recognition at the prestigious Karmaveer Chakra Award and Rex Karmaveer Chakra Fellowship function held in Faridabad, Haryana.

The Karmaveer Chakra Award is a distinguished global civilian honour presented by the international confederation of NGOs, iCONGO, in collaboration with the United Nations. This accolade is bestowed upon individuals worldwide to recognise their commitment to positively impacting society.

Narayanappa’s success story revolves around the innovative ‘Any Time Money’ (ATM) model that Rythu Sadhikara Samstha (RySS) developed. This model, aimed at bringing young people back into farming, has not only garnered accolades but has also demonstrated the potential to revolutionise the entire agricultural landscape of the country.

Vishy, a seasoned communication professional and Director of the Communication Resource Centre, played a crucial role in bringing Narayanappa’s story to the forefront. His dedication to capturing and sharing stories of vulnerable communities through video has been evident in the past three decades. The meeting between Vishy and Narayanappa during one of the community meetings in the Andhra Pradesh Community-managed Natural Farming (APCNF) programme marked the beginning of a partnership that would eventually lead to global acclaim.

The power of storytelling through video became evident when Vishy, using his iPhone Max, created a compelling narrative of Narayanappa’s journey into natural farming. Despite being accustomed to professional crews, Vishy’s belief in the inspiring nature of Narayanappa’s story prompted him to use a more personal approach. The result was a video that highlighted the challenges faced by smallholder farmers and showcased the transformative potential of natural farming.

Vishy’s encounter with Bruno Dorin, an economist and natural farming proponent in 2022, further amplified the impact of the video. Bruno provided valuable insights and suggestions, emphasising the need to articulate economic benefits for an international audience. The film was subsequently edited with French subtitles by Bruno’s colleague Oumar Lo from ISRA-BAME, an organisation working in Senegal, making it accessible to a broader global audience.

Narayanappa’s Natural Farming Any Time Model (ATM) stands out as an eye-opener, says Vishy, adding, “By cultivating 30 diverse crops in a 30-cent land, including legumes, cereals, and vegetables with varying harvest times, he not only secured a consistent income of ₹2 lakh per annum but also rejuvenated degraded and compacted soils. The model’s success lies in its ability to regenerate soils, save costs on artificial fertilizers, energy, and water, and foster biodiversity by cultivating multiple crop species.”