Xiaomi will stop using Mi branding for its products
India Today
Xiaomi had recently become the number one smartphone brand in the world by surpassing Samsung in terms of smartphones shipped.
Xiaomi had recently become the number one smartphone brand in the world by surpassing Samsung in terms of smartphones shipped. The Mi-branded premium smartphones from the company played an important role in helping Xiaomi achieve this success. However, the smartphone maker is now set to get rid of the Mi branding from all its products. Xiaomi has been launching a lot of products like smart TVs, TWS, fitness bands, among others under the Mi sub-brand. According to a report by XDA developers, the company will start using Xiaomi branding on it devices instead. The change in approach started with the MIX 4. Xiaomi’s first smartphone with an under-display camera doesn’t use the Mi prefix like the smartphones of the past. Xiaomi has not given any reason behind this change but, it could simply be company’s way to streamline the branding of its products.
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