Xiaomi India has sold 2 million smartphones in the first wave of festive sales

Xiaomi has reached an important sales milestone during the various festive season sales that offered a range of deals on Xiaomi products. Here is a look at what enabled this and what were the trends observed during this sale.

Xiaomi India has announced that it has sold over 2 million smartphones in just 5 days of the festive season sale. The number has been recorded from across the sales where Xiaomi is currently retailing its smartphones at a discount. These include Xiaomi's own Diwali With Mi sale, Amazon's Great Indian Shopping Festival, Flipkart's The Big Billion Days sale as well as discounts being offered on offline channels.

In addition to reaching the 2 million unit sales milestone, the company also recorded a 10 times growth in its premium segment smartphones in comparison to the sales in the same period last year. Xiaomi identifies the premium smartphone segment as devices having a price tag of greater than Rs 20,000.Marking the occasion Raghu Reddy, Chief Business Officer, Mi India said, “We thrive on offering products that are driven by technological innovation underpinned by great design that can help enhance the consumer’s product experience, lifestyle, and overall well-being." "Achieving such milestones helps us to push the boundaries of technological innovation and elevate the consumer's smartphone experience with every product,” Reddy added.