Xiaomi continues to be number 1 smartphone brand in India, tastes success in premium category 

Xiaomi has retained its position as the number 1 smartphone brand in India in the second quarter of 2021 with a 28 per cent market share, followed by Samsung, Vivo, Realme and Oppo.

Xiaomi has retained its position as the number 1 smartphone brand in India in the second quarter of 2021 with a 28 per cent market share, followed by Samsung, Vivo, Realme and Oppo. The Redmi 9 series, as well as the Redmi Note 10 series, drove the shipments for Xiaomi while online-heavy Galaxy M-series and F-series drove the shipments for Samsung. Overall, the Indian smartphone shipments grew 82 per cent Year on Year to reach 33 million units in Q2 2021, according to the latest research from Counterpoint’s Market Monitor service. The impact of second Covid-19 wave was seen on consumer behaviour as the market declined 14 per cent sequentially in this period, but the fall was less than expected. The offline-centric brands were affected more than the online brands. The demand went up again in June as things started to open up.