With ‘Tuck Jagadish’ and ‘Maestro’ taking the digital route, the OTT Vs. theatre tussle continues
The Hindu
Small and medium budget Telugu films are lining up for theatrical release, while many big budget and star-led films have either deferred their release to 2022 or are considering digital premieres
Finalising the theatrical release dates or the streaming dates for digital platforms for new Telugu films is like playing musical chairs. Dates are announced and then subsequently reworked owing to multiple factors — like competing films, potential for revenue from the US markets and other States within India and the ticket price restrictions in Andhra Pradesh. A few small and medium budget films such as Raja Raja Chora, Sridevi Soda Centre, Thimmarusu, S R Kalyanamandapam and Paagal managed to get noticed, but a blockbuster like Uppena or Jaathi Rathnalu is proving to be elusive after the theatres reopened on July 30, following the second wave of COVID-19.More Related News