Why is Google’s AI-powered Search Generative Experience (SGE) still a work in progress?

Google launched its experimental Search Generative Experience (SGE) that provides an enhanced AI search experience to those who opt in.

Google is feverishly injecting generative AI into the very heart of its business: internet search.

Users got their first taste of this with the company’s AI-powered chatbot Bard, which could collate information in seconds to answer queries in natural human speech.

The search giant also launched its experimental Search Generative Experience (SGE) that provides an enhanced AI search experience to those who opt in through Google Chrome.

Users can try out Google SGE by visiting Search Labs and signing up via their own Google account. After that, continue making Google searches as you normally would. Keep in mind not to input sensitive data or financial information.

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The feature can be tried on the Google app on Android and iOS, as well as the desktop version of Chrome.

At the most basic level, internet users who have opted for Google SGE will get AI-powered responses when searching up subjects or questions across a variety of fields such as history, current events, household management, business, movie and celebrity gossip, mental health, mathematics, and more. Users can ask follow-up questions, click on related questions that will generate new answers, and upvote/downvote the responses to share their feedback. They can also try out the search generative experience with voice typing, or listen to the response being read aloud by the system.