U.S. lawmakers introduce bill aimed at Google, Facebook ad clout
The Hindu
Bipartisan U.S. lawmakers have introduced a bill aimed at reining in Google and Facebook’s advertising dominance.
A bipartisan group of U.S. senators introduced a bill on Thursday aimed at cutting Google and Facebook's clout in online advertising, an early sign that lawmakers will press on with efforts to rein in Big Tech in the new congress.
The bill targets Alphabet's Google and Meta's Facebook, as well as Amazon.com and Apple, according to Senator Mike Lee's office.
The bill would prohibit big digital advertising companies, with Google the biggest, from owning more than one part of the stack of services that connect advertisers with companies with space for advertisements.
The bill would only impact companies that do more than $20 billion in digital ad transactions. Affected companies would have to do more than $20 billion in digital ad transactions.
(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)
"If enacted into law, this bill would most likely require Google and Facebook to divest significant portions of their advertising businesses-business units that account for or facilitate a large portion of their ad revenue," Lee's office said in the statement.
"Amazon may also have to make divestments, and the bill will impact Apple's accelerating entry into third-party ads."
As an individual of influence, blessed with a larger-than-life personality Lord Byron captured the imagination of many who crossed his path. Beyond his literary genius, his life was filled with intriguing stories that are often overlooked—like keeping a pet bear at university and possibly inspiring the first vampire in English literature. Dive in to uncover the fascinating facets of this enigmatic figure.