Twitter starts testing ads in Fleets

Twitter noted that it will start pilot testing Fleet ads in the US. The video ads will feature 30 seconds of content. The ads will also feature swipe up and call to action within their ads.

Twitter will start testing advertisements for fleets, its stories equivalent. The social media giant noted that it will start pilot testing Fleet ads in the US. These ads will be full screen, vertical format ads that will be offered across social media platforms including Facebook, Instagram, Snapchat among others. The new fleet ads will appear in between Fleets from people you follow and will support images and video in 9:16 format. The video ads will feature 30 seconds of content. The ads will also feature swipe up and call to action within their ads. Twitter launched Fleets in November and aimed at encouraging hesitant users to share content to the platform, as they disappeared after 24 hours. Fleets cannot be retweeted or used in quote tweets. They appear on top of users’ apps above their feed and allow users to post text, reactions to tweets, and photos or videos.