Toxic locks record-breaking overseas deal for its Indian language versions

Yash's Toxic: A Love Story for Grown Ups secured a massive overseas deal and has grabbed attention across the industry. A record figure, global ambitions and a release strategy worth watching.

Yash's upcoming film Toxic: A Love Story for Grown-Ups has secured an overseas distribution deal with Phars Film for its Indian-language versions. Directed by Geetu Mohandas, the film is valued at Rs 105 crore on a commission basis. The agreement covers the Kannada, Tamil, Telugu, Hindi and Malayalam versions of the film, notably excluding the English version. The development adds to the steady pre-release traction the project has been generating across markets.

The overseas deal comes on the heels of Toxic’s earlier Rs 120 crore distribution agreement in the Andhra Pradesh–Telangana market with Sri Venkateswara Creations, making it the first non-Telugu film to clinch a deal of that scale in the region. Taken together, the two developments signal strong and sustained trade interest in the film, even as promotions remain limited and no teaser has been released so far.

The agreement with Phars Film applies exclusively to the Indian-language versions of Toxic and does not include the English version, which has been shot simultaneously. In an official statement to the media, Ahmad Golchin, CEO and Founder of Phars Film, said, “With Toxic, our aim is to support a story that can travel across borders. We look forward to presenting the film to audiences overseas and seeing how it connects with viewers from different backgrounds.”

Phars Film will oversee the film’s release outside India, continuing its association with Indian titles aimed at international audiences.

According to the makers, Toxic is expected to release across most overseas markets, with Nepal, Japan and China currently excluded from the rollout plan. Golchin added, “This release is an important step for us, and we’re keen to ensure the film reaches audiences in as many territories as possible.”

Producer Venkat K Narayana of KVN Productions pointed to the film’s scale and ambition as key factors. “Toxic has been conceived as a film with a broad cinematic language. For a project of this size, it was important to work with an overseas partner that has strong reach and experience, and Phars Film fits that requirement,” he said.