There was no counter-narrative in Uttar Pradesh: Prashant Kishor on Samajwadi Party's defeat

"Beyond the fact that you [Samajwadi Party] want to defeat Modi or Yogi in Uttar Pradesh, there was no narrative," Prashant Kishor said in an exclusive interview with India Today.

There was no counter-narrative in Uttar Pradesh, poll strategist Prashant Kishor said in an exclusive interview with India Today.

Asked about the outcome of the recently-concluded assembly elections, Prashant Kishor said, "What has happened in states? Opposition or the challengers could not put together a leader who is trusted, putting together a compelling narrative supported by a strong party and a sustained campaign."

The Samajwadi Party's campaign was completely missing, he said, in the context of the UP Assembly polls.

#Exclusive | "There was no counter-narrative in Uttar Pradesh, SP's campaign was completely missing. You can't wake up just 2 months before elections and feel you can win": @PrashantKishor, Election Strategist#AssemblyElections2022 #NewsToday | @sardesairajdeep @rahulkanwal pic.twitter.com/3h0WtbEdvA

Prashant Kishor told India Today, "In UP, you had a strong party [SP] as a challenger. In Akhilesh, they do have a face. What to my mind was missing - there was no counter-narrative.