The challenge is in adapting to technological changes, effectively using them, journalism students told

Karnatak University’s Vice-Chancellor highlights the need for journalism students to adapt to technological changes for future success.

Addressing concern about fewer students enrolling for journalism course, Vice-Chancellor of Karnatak University A.M. Khan said that the field still offers significant opportunities but the challenge is in adapting to technological changes and using them effectively.

He was inaugurating Media Fest 2026 organised by the Department of Journalism and Mass Communication of Karnatak University in collaboration with the Department of Information and Public Relations in Dharwad on Monday.

“Emerging approach in education and media practice is increasingly multidisciplinary,” he said and encouraged students to adopt new technologies responsibly while exploring innovative ways of working.

Speaking on the growing influence of artificial intelligence, Prof. Khan said that AI has become part of many fields, including journalism. It is also being taught in academic programmes. However, he cautioned, AI lacks originality as it is largely based on existing data.

“Human beings have the ability to perceive and anticipate what might happen next and journalism students must develop this capability,” he said.

President of the Karnataka Electronic Media Journalists Association Prakash Noolvi said that the media landscape has undergone significant changes with the rise of digital platforms.