The algorithms that fuel OTTs
The Hindu
As the holiday season sees us binging more content on OTTs, we break down how omnipresent algorithms keep us watching more
Just finished watching Petta on Netflix? Your next recommendations could include Annaatthe or even Master. Or if you have binged Hawkeye, you may be offered up the choice to watch The New Mutants. And we cannot help but think ‘there goes the algorithm at work!’
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These omnipresent invisible messengers have found their way into our daily vernacular, but what exactly are they? Just as the lifeblood of cinema halls has been ticket sales, so have been algorithms for streaming services or OTT (over-the-top) platforms.
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