‘Ted Lasso’ season 3 review: Coach Lasso kicks off the season with an ambitious storyline

The initial four episodes of have packed in more tactical scheming than previous seasons, promising a drama that would tread two tones at the same time

We are back with another Premier League season in Ted Lassoland, and the newly-promoted AFC Richmond is starting off at the bottom. Underground really, if you take into account the first 10 minutes in which the pun-loving coach from Kansas and his team descend into London’s sewer system.

Ted (Jason Sudeikis) of course is undeterred by the pictures of this expedition that go viral on Twitter. As long as he is able to couch his mundane metaphors in elaborate field trips, all is well. However, by the looks of its initial four episodes, this season of the AppleTV+ show (rumoured to be the last) is attempting to take on new challenges narratively.

Ted sets the ball rolling on this one as the show starts off with him voicing his fears to his therapist Dr. Sharon (Sarah Niles). On his way to work, he says that he feels him “being here is doing more hurting than helping”. These doubts about his life in London are voiced explicitly multiple times, which start off this season on shaky grounds. The coach, who had to be dragged from under the shadows of his chronic optimism to face the depths of his own emotions in the last two seasons, voluntarily gives the audience a peek behind his smiley veneer. It is indicative of where Sudeikis as creator of the show wants to steer this ship.

Over the last two seasons, Ted Lasso, arguably AppleTV+’s most famous franchise, has bet itself on the tried and tested formula of the joyous American upending the lives of the stoic residents of an England town through positive reinforcement (and occasionally his home-baked sweets). An amateur college football coach is shipped off to London to manage a Premier League team, and armed with motivational quotes and puns, he navigates the harsh world of English football. It has worked fairly well so far, but where Sudeikis as Ted reached his peak was when Lasso’s past came to light, as did the human behind the cheery caricature.

As Season 3 Ted turns self-reflexive at regular intervals, it comes with a much-needed transition that the show needed to make—from a character-driven show to a plot-heavy one. While the previous seasons of Ted Lasso weren’t devoid of complex plots, they did careen fast towards easy resolutions.

The successes (or rather the constant ties) and failures of AFC Richmond are also shouldered by Rebecca (Hannah Waddingham). Having had her own learning curve with the team, Rebecca’s story has come full circle in a way. She still wants to beat her ex-husband Rupert (Anthony Head), who now owns the West Ham United club, and this season pits her directly against him. Ted Lasso is in a unique position to write the course for a woman pulling the strings of one of the most-watched games. As refreshing as it is to see Ted dig deep into his emotional depths, it is equally thrilling to watch Rebecca emerge from the losses of her past life. With the aim to revitalise her team and the added bonus of defeating Rupert, Rebecca sets forth to acquire star-striker Zava (Maximilian Osinski). A particularly amusing sequence of Rebecca humiliating Zava in an attempt to get him to join Richmond shows the promise that her character holds in a potentially less sunny plot.

The key players in Rebecca vs. Rupert also include Nate (Nick Mohammed), who now manages West Ham United. ‘Nate the Great’ conspirator is poised as the antagonist, but in Ted Lasso that remains an inconsistency. As rivalries and matches go, Ted famously doesn’t believe that success comes from winning or losing. So far Nate hasn’t shown any indication that Ted’s efficient weapon of a heart-to-heart talk won’t eventually take him down.