Success of Yash's KGF 2 means more pressure on Prabhas' Salaar? Makers answer | Exclusive
India Today
KGF 2 producer on the response to the Yash-starrer, the pressures, and more. He also shared a few details about Prabhas' Salaar.
KGF Chapter 2 has easily become the highest grossing movie for this year. Standing strong with over Rs 1200 crore collection overall, the Yash-starrer performed exceptionally well, not just in India but also abroad. Infact, it was also the first Telugu language film to have a screening in South Korea among other countries. Production House Hombale Productions are extremely proud of their film and reiterate that they are aware of the responsibility it comes with. Homebale Productions partner Vijay Kiragandur spoke to IndiaToday.in about the response and also shared a tiny bit of detail about Prabhas starrer Salaar.
Were they expecting a frenzy like they had seen before KGF 2 released? The producer said, “We are really proud of our movie. To some extent, we were expecting a good box office number but not to this extent. It has exceeded our expectations also.”
KGF 2 has been produced on a grander scaler. The sheer production value of the movie is mammoth. Vijay explained that they always planned to make it grander. “That was the plan from the beginning. We wanted to do it on a big scale, be it everyone’s appearance. When we released the teaser on Yash’s birthday back in 2021, we wanted to give the first impression of what they can expect from the movie. It is also one of the highest viewed teasers of all time. We went all out with marketing, ideation on how to take it to the next level. It all worked out.”
He continued, “We wanted to have this kind of opening. We were expecting between 40-45 crore, we did our own surveys and spoke to movie goers, it was one of the most anticipated movies but the results exceeded our expectations. We have put in efforts from last 8 years, so this is a result of everyone’s hard work.”
After having set a success barometer for themselves, do they feel the pressure to meet the expectations now? “Yes, obviously there is a pressure. We have set the bar so high, we have the quality expectation in mind,” he added.
The film was also screened in South Korea. Pictures from the screening had gone viral on social media. Replying on what prompted to go ahead with that, Vijay explained, “What we did was, we took the teaser as a trial and research. The teaser reached about 200+ countries. We gathered data from YouTube, we did some analysis and found out what regions have viewed the teaser most. That’s when we saw that the teaser has got such a great organic reach, we wanted to those many countries with the release. Be it Greece, Africa and South Korea among others. We reached out to people there and made the release happen. We took the teaser as a case study.”
He also shared that the response in other countries was amazing. “The response was very good. It was the same response we had in India,” he asserted.
