Star Sports T20 World Cup promos: When you hire a fukra, you get a fukra ad
India Today
Star Sports' T20 World Cup promos reduce epic rivalries to cheap laughs, relying on lazy lines and cruel jabs. The classless hype does a disservice to fans who crave genuine cricketing drama.
Sometimes it is in the name. For the India vs Pakistan T20 World Cup match, Star Sports hired an influencer called Fukra Insaan for the promo. The thing is, when you hire a fukra, you get a fukra promo: poor in taste, bereft of class. In essence, worthless—exactly what the word means.
Fukra Insaan, for the uninitiated, is a YouTube personality whose content is built on reaction videos. He excels at borrowing other people's moments and making them about himself.
In hindsight, he was the perfect hire because that is exactly what Star Sports did with the India-Pakistan rivalry. They borrowed a decades-old cricket rivalry, one soaked in history, tension, and genuine sporting drama, and made it about cheap content.
The ad harvested the 8-1 record India holds in head-to-head over Pakistan in ICC knockouts. It is a real statistic. It is also the laziest possible thing you could reach for. Imagine being handed the storyboard of the world's most-watched cricket rivalry and choosing to go for the obvious.
Come on, give us something that makes the fans say aha, not yawn because of the statistics everyone knows.
Rivalry? More like domination!Team India gear up to repeat history and push the record to 8-1ICC Men's #T20WorldCup #INDvPAK, SUN, FEB 15, 6 PM! pic.twitter.com/AygTK0RTEK— Star Sports (@StarSportsIndia) January 29, 2026
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