Sonic identity: Are we ready?
The Hindu
Sound logos and branding are picking up in the country, as indie bands and brands work together
Last week, fast food chain McDonald’s launched the BTS meal, driven by the K-Pop superstars’ latest hit ‘Butter’, an uptempo, refreshing summer hit. The meal — pegged as a multi-million dollar deal for the seven-member band — will be available in 50 countries, including India, soon, along with BTS merchandise such as T-shirts and hoodies. This is not the first time that McDonald’s has cashed in on a music celebrity meal; in 2020, they signed up Travis Scott. This is just one of the many ways sound as a property is finding innovative applications today. Last December, Swedish home furnishing major IKEA did away with print catalogues. Instead, for 2021, they launched the entire catalogue as a podcast, spanning 13 chapters, available on YouTube, Spotify and other streaming services.More Related News