Social media influencers to create content on obscure places mentioned in the Ramayana

The BJP has formed a team of social media influencers to promote lesser-known places associated with Lord Rama and the Ramayana.

The BJP has built a team of social media influencers to create content about all places associated with Lord Rama or mentioned in the holy Ramayana.

This is being done as part of Ramotsav Yatra, that began on January 14 and will end by February 14.

Pilgrims include social media influencers, historians and travel enthusiasts, apart from party workers.

Social media influencer Malay Dixit is the convenor of the yatra.

A lot of these places are in the dark. There is no awareness about them at the national level. The general public, especially the youth, needs to know about them. Hence the effort, Mr. Dixit told reporters in Belagavi on Monday.

Influencers with millions of followers on social media have been picked for the job. They will create a pilgrimage and tourist map of these places and ensure that information about them reach all corners of the country, Mr. Dixit said.

Trustee of the Ram Janmabhoomi Trust Champak Rai has already prepared a list of such places and asked us to prepare detailed multi-media material on them, he said.