Snap reports upbeat fourth-quarter revenue as holiday season boosts ad spending
The Hindu
Snap beat Wall Street estimates for fourth-quarter revenue, as more advertisers turned to the social media platform during the holiday season, sending its shares up over 5% in extended trading.
Snap beat Wall Street estimates for fourth-quarter revenue, as more advertisers turned to the social media platform during the holiday season, sending its shares up over 5% in extended trading.
The Snapchat-parent said total active advertisers on the platform rose 28% in the fourth quarter, underscoring strength in direct response ads and growth in new ad formats such as Sponsored Snaps and Promoted Places.
The results come as a relief for investors as advertisers increasingly rely on platforms such as Meta and TikTok, which are preferred due to their larger user base.
The social media company faced major hiccups ranging from U.S. President Donald Trump’s changing trade policies and a technical issue in its advertising platform last year, dragging its shares down around 25% in 2025.
Snap said on Monday it implemented platform-level age verification in Australia to comply with a new law requiring users to be at least 16, resulting in the removal of over 400,000 accounts.
Revenue rose 10% from a year earlier to $1.72 billion in the quarter ended December 31, exceeding analysts’ average estimate of $1.70 billion according to data compiled by LSEG.
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