Salesforce to buy Informatica for $8 billion to bolster AI data tools
The Hindu
Salesforce said it will buy data management platform Informatica for about $8 billion, to gain edge in the competitive AI market.
Salesforce said on Tuesday it would buy Informatica for about $8 billion, betting on the data management platform to sharpen its competitive edge in the booming artificial intelligence market.
The cloud-software giant is returning to big-ticket M&A after years on the sidelines, driven by scrutiny from activist investors pressing for better profitability. Last year it shelved deal talks with Informatica after the companies failed to agree on deal terms.
The negotiations picked up steam again in early April, when a handful of potential buyers, including private equity firms and other companies, approached Informatica around the same time, according to a person familiar with the sale process.
Thoma Bravo and Cloud Software Group were part of the five interested buyers of the asset, that person and another person familiar with the process said. Thoma Bravo declined to comment, while Cloud Software Group was not immediately available to comment. Buying Informatica, in its biggest deal since its nearly $28 billion acquisition of Slack Technologies in 2021, would help Salesforce expand its data management tools as it doubles down on AI-powered products. The deal would also allow Salesforce to tighten control over how business data is managed and used, an essential step as it races to embed generative AI deeper into its products.
"Salesforce and Informatica will create the most complete, agent-ready data platform in the industry," said Salesforce CEO Marc Benioff, adding the deal will strengthen its position in the $150 billion-plus data enterprise market. The company has been offering AI agents - programs that can handle routine work without human supervision - to businesses for recruiting and customer service. It has closed more than 1,000 paid deals for "Agentforce," its platform for creating AI-powered virtual representatives.
Salesforce is paying $25 for each share of Informatica, a premium of about 30% to Informatica's closing price on May 22, the day before news of renewed talks emerged.
Informatica shares were up 5.8% in afternoon trading at $23.86, while Salesforce was up 1.78%.
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