New Indian e-com policy may change your Flipkart, Amazon shopping experience

Amazon, Flipkart, and other online retailers may have to follow the India government's new e-commerce policy. The policy will require online retailers to treat sellers equally.

The Indian government is drafting a new policy for e-commerce retailers in India that will require Amazon, Flipkart and others to treat sellers equally. The new draft is also aimed at bringing more transparency in terms of operations in India. A Reuters report that claims to have seen the draft policy says that the decision was taken after reports on the Internet said some online retailers offered preferential treatment to certain sellers on their platform. The report adds that physical retailers have been putting up complaints about unfair practises by online platforms like Amazon and Flipkart for a long time. A Reuters report last month had claimed that Amazon gave preferential treatment to select sellers in India, and it was using the sellers to dodge India's foreign investment rules. The report last month also claimed that Amazon used predatory pricing that crushed other retailers by offering massive discounts and offers. However, Amazon had reacted to reports and said it complied with the Indian laws.