New, creative themes push demand for PoP idols in Vijayawada

On any day in the month preceding Ganesh Chaturthi, the Nunna mango market near Vijayawada becomes a beehive of activity. While some workers are busy sculpting Ganesh idols, others are engrossed in giving finishing touches to them.

On any day in the month preceding Ganesh Chaturthi, the Nunna mango market near Vijayawada becomes a beehive of activity. While some workers are busy sculpting Ganesh idols, others are engrossed in giving finishing touches to them.

Despite clear guidelines from the Central Pollution Control Board to only use idols made of clay and shun those made of Plaster of Paris (PoP), most of the over-6,000 idols in the market here are made of PoP.

Every idol, ranging from seven to ten feet in height, has the same set of eyes and other facial features. The difference lies in the design, colours and background. While one idol has an angry-looking Lord Hanuman next to it, another has the Ayodhya temple as the backdrop with ‘Jai Shri Ram’ written on it.

“There is a craze for it. A lot of people are sentimental about the Ram Mandir issue in Ayodhya,” says Ritesh, an artist who came up with the idea. He is confident that this idol will see a lot of takers.

His employer, Iswarappa, says they are laying stress on unique designs and creativity to attract buyers at a time when the public is being encouraged to buy eco-friendly idols. “People like new themes, new colours. The Ayodhya-themed one will not be sold for less than ₹50,000,” says Mr. Iswarappa, who invested more than ₹30 lakh in the business.

“The problem with making a shift to idols made of mud is that they are prone to getting damaged during transport. We invest a lot of money in this business, and we cannot afford to make losses. When people in Hyderabad are going for PoP, why cannot the buyers from here do the same?” he asks.

Idols from here are exported to places up to 100 km around Vijayawada and also to faraway places in the State.